Marketing - Promotion

VIANEX’s marketing is given creative support by the company’s many years of experience in the Greek market, and by its highly trained staff.

The Marketing and Sales departments of the Company are autonomous and are divided into three major sections. The first section is responsible for developing collaborations with prestigious major multinational companies which are active in the Greek market but which wish, for strategic reasons, to work with a large Greek company such as VIANEX S.A. for one product or a group of products.   The second section is responsible for vaccines and biotechnological products, while the third section is responsible for all other products which are produced by multinationals and are sold and marketed on the Greek market by VIANEX S.A., and also for generic products made by VIANEX S.A.

Furthermore, these three sectors are subdivided into Business Units, each of which has its own organizational structure and manages specific products, grouped according to their strategic and therapeutic links, the method used to promote them, common clientele, etc.  There are three medical scientific support sections are integrated into the Marketing and Sales department.  These sections have specialized staff who are responsible for dealing with issues such as clinical studies, pharmacovigilance and ensuring the scientific accuracy of promotional material etc.

The teams of Medical Visitors typically have a university education (pharmacists, biologists, chemists, doctors) and are constantly trained to successfully keep physicians, pharmacists and healthcare professionals in general up to date.

To ensure the many Educational Programs used to train staff are effective, there is a well-organized Conference Center in same complex as the management buildings. This has spaces for 15 to 250 people and is equipped with state-of the-art modern audiovisual equipment.